Buzzabout is an AI-driven audience insights tool designed to provide users with data on social media discussions. It compiles insights from billions of conversations on platforms like Reddit, TikTok, and YouTube, allowing users to monitor audience sentiment and trends.

Key features include keyword research capabilities, insights into audience size and resonance score, and the ability to analyze sentiment dynamics. The tool offers an AI assistant to help users delve deeper into findings, presenting sharable reports that facilitate collaboration and decision-making.

It integrates with Slack to streamline research workflows, making it suitable for diverse user groups including social media managers, content strategists, brand managers, marketing agencies, and content creators. With a focus on real-time insights, Buzzabout enables users to craft strategies that resonate with their audiences and make informed, data-driven decisions quickly.