OptiPrice is an AI tool designed to help businesses maximize profits by optimizing prices and monitoring competitors. With features such as an AI-enabled pricing calculator, the platform allows users to calculate optimum prices by uploading product pricing details, fetching competitor pricing information, and utilizing machine learning algorithms.

Users can track competitors' products, view pricing performance analytics, and receive pricing reports to make informed pricing decisions. OptiPrice is suitable for various industries such as apparel, automotive, beauty, electronics, and more. The tool's behind-the-scenes work involves calculating the price point that balances margin and sales to maximize profit.