The AI tool, Publer, allows users to manage their social media presence by providing features such as creating, organizing, and scheduling upcoming social media posts, collaborating with team members to manage multiple brands, recycling top-performing content, and tailoring social media posts based on target audience and platform. The AI assist feature generates content, suggests engaging content based on trends, and responds to comments in a personalized manner with lightning-fast speed. Publer also offers features such as designing visuals, RSS feed automation, analytics collection, and integrations with various media platforms.