Turnitin offers advanced tools designed to uphold academic integrity and support educators in fostering originality among students by making sure student's work is original on multiple fronts.Their suite includes Feedback Studio for providing comprehensive feedback and ensuring writing excellence to help improve students' writing, Turnitin Originality for addressing academic misconduct and emerging trends in plagiarism via plagiarism checking tools, and Gradescope for transforming grading into a more efficient and insightful process.

For higher stakes content, iThenticate is used by researchers and publishers to verify manuscript originality.Turnitin's AI writing detection technology further assists in identifying AI-generated content in student submissions, integrating seamlessly into educational workflows.

Overall Turnitin has been a tool used to check for plagiarism in academic and professional settings.It solves the problem of copyright infringement by identifying and highlighting any instances of copying or paraphrasing that may have gone undetected.

This is an important business problem, as plagiarism can have severe consequences for individuals and institutions, including damage to reputation, loss of credibility, and even legal action.