Yext is a digital presence platform designed to manage and optimize location information across web search. It allows businesses to create and organize content effortlessly, enhancing intelligent search tool capabilities on their websites. Key features include the ability to manage reviews and reputation, drive engagement through SEO-optimized local pages, and automate customer interactions with AI-powered chatbots.

Yext also provides analytics tools for actionable insights, enabling users to customize reports and dashboards. The platform seamlessly integrates with major publisher networks and social media, helping businesses enhance their local visibility and brand recognition across multiple digital channels.